Insight on healthcare PR (video)

Sara Latham, Senior Vice President of Healthcare at the Washington, DC office of Ruder Finn (http://www.ruderfinn.com) talks about her background in public relations and explains why healthcare public relations has become such a hot field in PR today.Your host for this episode of Conversations in Public Relations is Mary Fletcher Jones. Direction by David Hyson.

Starting out at a PR agency (video)

Brian Perry is an Account Coordinator at the Washington, DC office of Ruder Finn, one of the world’s largest independent public relations agencies.

Listen as this young professional describes how he began his career in public relations, what it’s like to work for an agency, and tips for landing a PR agency job.

Brian also talks about Ruder Finn’s innovative environmental public relations practice.

Your host for this episode of Conversations in Public Relations is Mary Fletcher Jones. Direction by David Hyson.

View all episodes on YouTube and http://www.prconversations.wordpress….

Profile of a PR professional: Ruder Finn’s Jessica Berk Ross (video)

Meet Jessica Berk Ross, Ruder Finn Executive Vice President and General Manager of the Washington, DC office.

In this interview with Mary Fletcher Jones, Jessica shares what she loves about her job, and the qualities that make Ruder Finn an outstanding public relations agency to work for.

This segment is part of a series profiling public relations agencies in Washington, DC. for Conversations in Public Relations.

Produced by Mary Fletcher Jones. Direction by David Hyson.

View all episodes on YouTube and http://www.prconversations.wordpress.com

Anatomy of a press conference – with Amy Shaw

If you’ve ever wondered what kind of work goes into producing a press conference, tune in as SNM’s Associate Director of Public Relations Amy Shaw shares best practices for obtaining media coverage. Amy discusses how to connect with reporters, how to hold a virtual press conference, and how to maintain momentum and relationships after the press conference.

Recorded in December 2009. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.