Tag Archives: PRSA NCC

Thoth Awards 2010 — Winners!

The Public Relations Society of America, National Capital Chapter (PRSA-NCC) held its 42nd annual Thoth Awards last night at the Willard InterContinental Hotel. The Egyptian-themed gala presented 25 Thoth Awards and 20 Certificates of Excellence to regional communicators. The awards program included 23 categories, and recipients included a wide array of Washington, D.C. area public relations agencies, companies, government organizations, and trade and professional associations.

Presenters Chris Hansen of “Dateline NBC”, NBC News, and Greta Kreuz, veteran reporter and Maryland bureau chief for ABC7/WJLA-TV, were in attendance with PRSA-NCC leadership and nearly 250 guests.

“This was a tremendous year for our chapter’s signature Thoth Awards program,” said Jeff Ghannam, PRSA-NCC 2010 President. “This year’s theme celebrates the traditional meaning of the Thoth Awards but there is nothing ancient or outdated about the winners. The innovative, strategic public relations work displayed in the nominations this year proves Washington, D.C. is home to many communications gods.”

Lockheed Martin takes home “Best in Show”

The Thoth “Best of Show” award was presented to Lockheed Martin for “The I Campaign.” Lockheed Martin also received the Thoth Award for Internal Communications.

Congratulations to the winners in the following communications categories:

Community Relations
Thoth Award – Stratacomm

Reputation/Brand Management
Thoth Award – Ogilvy Public Relations Worldwide for the Association of American Railroads
Certificate of Excellence – Hilton Hotels

Events and Observances (seven or fewer days)
Thoth Award– Biotechnology Industry Organization
Certificate of Excellence – Crosby Marketing Communications

Events and Observances (more than seven days)
Thoth Award – Brand Resources Group
Certificate of Excellence – Ketchum
Certificate of Excellence – Ogilvy Public Relations Worldwide for the Royal Netherlands Embassy

Public Service
Thoth Award – American Urological Association and Zeno Group
Thoth Award – GEOFFREY BEENE GIVES BACK and Research!America
Certificate of Excellence – Crosby Marketing Communications

Public Affairs/Issues Management
Thoth Award – National Automobile Dealers Association
Certificate of Excellence – GYMR Public Relations

Marketing Consumer Products & Services
Thoth Award – Sprint and Stanton Communications, Inc.
Certificate of Excellence – Embassy Suites Hotels with Emanate

Marketing Business-to-Business Products & Services
Certificate of Excellence – Crosby Marketing Communications

Global Communications
Thoth Award – Hilton Hotels
Certificate of Excellence – Ogilvy Public Relations Worldwide for TED

Crisis Communications/Issues Management
Thoth Award – Ogilvy Public Relations Worldwide for the American Peanut Council
Certificate of Excellence – Johns Hopkins Medicine

Internal Communications
Thoth Award – Lockheed Martin

Integrated Communications
Thoth Award – U.S. Department of Commerce, National Telecommunications and Information Administration/Ketchum Certificate of Excellence – Ogilvy Public Relations Worldwide for the Internal Revenue Service

Congratulations to the winners of awards in the components categories:

Media Relations
Thoth Award – American Urological Association and Zeno Group
Certificate of Excellence – Marianne Worley – So Young Pak
Certificate of Excellence – Crosby Marketing Communications
Certificate of Excellence – Ogilvy Public Relations Worldwide for Dupont Corian

Online Communications
Thoth Award – Pepco Holdings, Inc. with Stanton Communications, Inc.
Certificate of Excellence – Balance Interactive

Blog/Blogger Campaign
Thoth Award – Ogilvy Public Relations Worldwide Vtech
Certificate of Excellence – Ogilvy Public Relations Worldwide for Medimmune

Written Communication/Print Version
Thoth Award – Johns Hopkins Medicine
Thoth Award – Mayes Communications Inc. Strategic Design Studio and Nannerdog & Associates for Medstar Health Corporate

Privacy Department
Certificate of Excellence – Germanna Community College

Written Communications/Electronic Version
Thoth Award – National Automobile Dealers Association
Certificate of Excellence – Military Health System Office of the Chief Information Officer Communications Team

Annual Report
Thoth Award – NeighborWorks America

Public Service Announcements

Thoth Award – Operation Lifesaver
Certificate of Excellence – American Urological Association and Zeno Group

Speeches
Thoth Award – John D. Trybus – the Jane Goodall Institute

Website
Thoth Award – Monsanto and Edelman
Certificate of Excellence – Focused Image
Certificate of Excellence – Ogilvy Public Relations Worldwide for Medimmune

Internal Video Program
Thoth Award – National Automobile Dealers Association

External Audio Program
Thoth Award – Strauss Radio Strategies

Thoth Awards 2010 Tickets Now Available

Thursday, September 23, 2010 at 6 p.m.
Willard InterContinental Hotel
Washington, DC
Metro: Metro Center (red, blue, orange lines)

The Thoth entries are in and the awards countdown begins! Who will be the finalists? Who will claim their status as a communications “god”?

On Thursday, September 23, 2010, the winners will be unveiled at this year’s 42nd Annual Thoth Awards Gala. Outstanding PR achievements will be recognized in 34 categories, including 13 program categories, celebrating the very best PR campaigns and 21 component categories highlighting top accomplishments in PR tactics.

Join us as we honor the industry’s best work and celebrate the tremendous value public relations brings to the world. As PR professionals, we affect change from board rooms to living rooms, from Wall Street to Main Street, and around the world.

What’s in Store?
You don’t want to miss this year’s Egyptian-themed event. Thoth (pronounced “tot”), the Egyptian god of communications, will have a special role this year. We can’t tell you all the details, not even how he found himself, and his pyramid, in Herndon — we need to keep the suspense so we will see you at the Gala; but be prepared to start the evening with a fun networking reception followed by an elegant Awards program to applaud this year’s public relations “gods.”

Celebrate your profession. Congratulate your colleagues. Enjoy the magical evening that awaits you.

When:
Thursday, September 23, 2010
Thoth Awards Gala
6:00 p.m. – 9:00 p.m.

Special Guest Presenters: Chris Hansen, “Dateline NBC” Correspondent, NBC News and and Greta Kreuz, veteran reporter and Maryland bureau chief for ABC7/WJLA-TV

Cost: PRSA Member $85; DC Ad Club or WWPR Member $85; Non-Member  $105; Students/Retirees $55

Table of Ten (includes preferred seating, company logo on signage and gift bags)
PRSA, DC Ad Club or WWPR Member: $1,000; Non-member $1200

Register here

For more information, contact the chapter office at (703) 691-8733 or contact Jennifer Balios at (703) 815-8079, jen@fifthelementcom.com or Susan Matthews Apgood at (301) 664-6448, sapgood@newsgeneration.com.

Meet Colby Cox of Marketwire

Colby Cox is a member of PRSA-NCC.

Join Conversations in Public Relations as we meet Colby Cox, an Account Executive with Marketwire. Marketwire is a leading news wire service offering a number of services for busy communications professionals. Colby will introduce us to Marketwires innovative product, Social Media 2.0, which transforms the conventional press release into a social media tool with the power to reach people online.

For more information about Marketwire’s services in the Washington, DC metropolitan area, contact Colby at (202) 664-1003, or visit www.Marketwire.com. In the U.S. and Canada, call 800-774-WIRE (9473).

Your host for this interview is Mary Fletcher Jones. Video and direction by David Hyson.

Video profile of our President – Barbara Burfeind

Barbara Burfeind is the President of the National Capital Chapter of the Public Relations Society (http://prsa-ncc.org), a professional organization in Washington, DC of more than 1400 members.
In this Conversations in Public Relations video, Barbara shares her leadership experiences and why she believes it’s important for area communicators to join PRSA-NCC.

Produced by Mary Fletcher Jones. September 2009.

The value of public relations

This video premiered at the PRSA-NCC Thoth Awards on September 24, 2009.

Hear DC area public relations professionals share their views on the value of public relations. Appearing in this video are PRSA-NCC Board and Committee members Aaron Ellis, Brigitte Johnson, Robert Udowitz, Rebecca Andersen, Heathere Evans-Keenan, Suzanne Holroyd, Sylvia Aguilera, Jeff Ghannam, Amie Hornbaker, Fred Whiting, Michael Sheward, and Amy Robinson.

To learn more about PRSA-NCC, please visit http://prsa-ncc.org. Video produced by Mary Fletcher Jones with the assistance of Susan Rink.

Barbara Burfeind: A Career in Military Public Affairs

Barbara Burfeind, APR, has had an illustrious career in public affairs with the U.S. Navy. She now works for Defense Visual Information in the Department of Defense.

In this video, she discusses the power of photographic images to inform. She also explains how working in military public affairs is different from other paths in public relations.

Barbara is also President of the National Capital Chapter of the Public Relations Society of America and talks about her experiences in that leadership role in another Conversations in Public Relations video.

The 2009 Thoth Awards Gala and News Seminar

Barbara Burfeind, President of the National Capital Chapter of the Public Relations Society of America, invites DC communicators to celebrate achievement in public relations at the 2009 Thoth Awards Gala, to be held Thursday, September 24 at the Willard InterContinental Hotel in downtown Washington, DC.

The event also features an afternoon news seminar, priced separately. To register for either or both events, please visit http://prsa-ncc.org.

Video produced by Mary Fletcher Jones for PRSA-NCC.

Meet Robert Deigh, PR author (video)

Meet Robert Deigh, a Washington, DC public relations practitioner and author of the ultimate public relations guide, How Come No One Knows About Us?

Robert Deigh is a member of PRSA-NCC and IPRA.

Sign up for PRSA-NCC’s PR Accreditation Class 6/20

Earning your Accreditation in Public Relations (APR) shows that you are an accomplished practitioner – and can even lead to a boost in salary and title. Your first step on the APR quest is the Jump Start comprehensive overview class, which PRSA-NCC is offering Saturday, June 20, 2009, from 8:30 a.m. – 4:30 p.m. for $99 for members.  Breakfast and lunch and a study binder are included.

The class will take place at American Forest Foundation, 1111 19th Street, NW, Suite 780, Washington, DC. (near L Street, NW; Metro: Farragut North (red line)/Farragut West (blue/orange lines) Advance registration is required.  Please visit http://www.prsa-ncc.org to register.

The class will include

  • APR study guide
  • Step-by-step explanations and guidance on how to prepare for the APR process – from completing your application, submitting your written submission, preparing for the Readiness Review and studying for your exam
  • Presentations on key study areas for the computerized exam, such as the processes associated with communication campaigns, legal aspects, and ethics.


NOTE: There is a $50 surcharge to register on site (space permitting)

For more information, contact NCC Accreditation Co-Chairs Brigitte Johnson, APR, at 202-463-5163, bjohnson@forestfoundation.org or Mitch Marovitz, APR, at 703-984-1748, marovitz_mitchell@bah.com