Tag Archives: how to blog

How to Use Social Media for Employee Communications

Employee communications strategist Susan Rink explains how to use six social media innovations for employee communications in this informative video.

Her company, Rink Strategic Communications (www.RinkComms.com), specializes in taking employee communications to the next level for their clients.

Susan touches on
1. Blogs
2. Yammer
3. Microsoft SharePoint
4. Online chats
5. Online comments
6. Wikis

10 reasons to blog

blog-blogging10 Reasons to Use Blogs for Your Business or Nonprofit Organization

  1. Blogs are a quick and easy way to tell information about your company online (such as achievements, research, helpful tips, awards, new products and services) and you don’t need to know how to use coding to do it.
  2. Blogs are versatile.  You can share images, links, audio, and video on your blog.
  3. If your competitors are blogging, you should, too.  If they’re not blogging, congratulations! You’ve just differentiated your company by deciding to blog.
  4. Blogs dramatically increase the search engine optimization of your web site.
  5. Blogs foster trust in your company or organization.
  6. Blogs help you establish your subject matter expertise.
  7. Reporters love blogs.  Blogs help the media learn more about your company.
  8. Blogs can help you build relationships with influential people online who can help your company, or generate sales leads.
  9. Blogs are one way to obtain useful feedback and suggestions from your customers or members.
  10. Blogs can help ameliorate the impact of negative online reviews or criticisms of your company or organization.

If you are interested in blogging, posting comments on the PRSA-NCC blog is a great way to start.  PRSA-NCC members are welcome to join the blog as contributors, as well.