Insight on healthcare PR (video)

Sara Latham, Senior Vice President of Healthcare at the Washington, DC office of Ruder Finn (http://www.ruderfinn.com) talks about her background in public relations and explains why healthcare public relations has become such a hot field in PR today.Your host for this episode of Conversations in Public Relations is Mary Fletcher Jones. Direction by David Hyson.

Starting out at a PR agency (video)

Brian Perry is an Account Coordinator at the Washington, DC office of Ruder Finn, one of the world’s largest independent public relations agencies.

Listen as this young professional describes how he began his career in public relations, what it’s like to work for an agency, and tips for landing a PR agency job.

Brian also talks about Ruder Finn’s innovative environmental public relations practice.

Your host for this episode of Conversations in Public Relations is Mary Fletcher Jones. Direction by David Hyson.

View all episodes on YouTube and http://www.prconversations.wordpress….

Profile of a PR professional: Ruder Finn’s Jessica Berk Ross (video)

Meet Jessica Berk Ross, Ruder Finn Executive Vice President and General Manager of the Washington, DC office.

In this interview with Mary Fletcher Jones, Jessica shares what she loves about her job, and the qualities that make Ruder Finn an outstanding public relations agency to work for.

This segment is part of a series profiling public relations agencies in Washington, DC. for Conversations in Public Relations.

Produced by Mary Fletcher Jones. Direction by David Hyson.

View all episodes on YouTube and http://www.prconversations.wordpress.com

Twitter with a twist (video)

Meet Karen Untereker, Digital Influence Strategist at Ogilvy Public Relations and the “facilitator” of 10thFlrVending, the hilarious Twitter persona of the vending machine on Ogilvy PR’s 10th Floor.

Karen talks about the genesis of 10thFlrVending and its surprising popularity on Twitter.

Follow @10thFlrVending http://twitter.com/10thFlrVending for funny updates that also provide a refreshingly authentic look inside one of DC’s top PR firms. Follow Karen @unterekless http://twitter.com/unterekless

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Anatomy of a press conference – with Amy Shaw

If you’ve ever wondered what kind of work goes into producing a press conference, tune in as SNM’s Associate Director of Public Relations Amy Shaw shares best practices for obtaining media coverage. Amy discusses how to connect with reporters, how to hold a virtual press conference, and how to maintain momentum and relationships after the press conference.

Recorded in December 2009. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

The power of public affairs (video)


Integrating social media into public affairs campaigns is the topic of this social media video featuring an interview with Ben Finzel, Senior Vice President and public affairs practice lead at Widmeyer Communications http://www.Widmeyer.com

Ben shares his expertise built on more than 20 years of experience in public affairs. Produced October 2009 by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

The future of social media (video)


Barry Reicherter, Senior Vice President at Widmeyer Communications and the Digital and Creative lead fo the public relations agency, shares best practices for employing social media in public affairs campaigns, as well as his views on where social media is heading in the future.

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations, October 2009.

Advice for new PR professionals (video)

Margaret Dunning, Principal and Chief Strategy Officer of Widmeyer Communications http://www.Widmeyer.com, shares job-seeking and career-building advice for young PR professionals in this Conversations in Public Relations video interview.

Conversations in Public Relations is a public relations video series produced by Mary Fletcher Jones and David Hyson.

Recorded October 30, 2009 at Widmeyer Communications, Washington, DC.

Changing behavior with public relations (video)

Tune in for a fascinating discussion with Sarah Temple, Senior Vice President of Social Marketing at Ogilvy Public Relations.

Sarah explains how social marketing campaigns can tackle important social issues, and presents some best practices from Ogilvy’s illustrious work in this area. To read the details of these cases, visit http://www.ogilvypr.com/en/practices/…

Sarah was honored as Washington PR Woman of the Year by Washington Women in Public Relations.

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Marissa Levin explains government contracts

Would you like to obtain a federal contract? Working for the federal government can be a lucrative proposition for public relations agencies, advertising agencies, marketing firms, and creative services firms, as well as independent consultants.

However, the process of getting on the GSA Schedule is complex and competitive. In this Conversations in Public Relations video interview, Marissa Levin, CEO of Information Experts (http://www.InformationExperts.com) and DC Women’s Entrepreneurship Examiner for Examiner.com (http://www.Examiner.com/x-12152-DC-Womens-Entrepreneurship-Examiner) provides helpful tips for communicators who would like to obtain federal agency clients.